DIGITAL MARKETING MANAGER (W / M / D)

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IVY & OAK is a direct-to-consumer fashion brand based in Berlin. Since its launch in May 2016, IVY & OAK has been driven by the idea of rethinking fashion and making it sustainable. Our guiding principle? Think differently, act differently. We are a brand that challenges the status quo and perceives sustainability not as an option, but as a foundation and a necessity.

IVY & OAK is one of Europe's fastest growing fashion labels and is represented beyond the borders of Europe with its own online store, its own store and through various retail partners.

We are set to enter the next exciting phase of rapid growth over the coming years and are looking to strengthen our team.

We are ideally looking for someone who can start as soon as possible.


YOUR CHALLENGE

  • Planning, execution and optimization of our digital marketing channels, including CRM, Performance and Own Shop Experience, in close cooperation with our Brand Marketing team and our external Performance Marketing Agency
  • Strong analytical ability to strategically plan, test and optimize the entire acquisition, conversion, cross-selling and re-activation funnel, across multiple channels and touchpoints both online and offline
  • Further implementation and optimization of automated campaigns based on segmentation and customer needs with our Customer Data Platform Crossengage
  • Monitoring and reporting on performance of digital marketing campaigns, overall own shop e-commerce revenue and Net Promoter Score
  • Overseeing and development of our loyalty program

YOUR SKILLS

  • Successfully completed university studies, preferably in the fields of business administration
  • 2+ years relevant work experience in Digital Marketing. Fashion sector experience is a strong plus
  • Analytical and data-driven decision-making skills paired with creativity and an eye for details
  • Proactive working style, positive attitude and a willingness to take on responsibility
  • Entrepreneurial spirit and ability to deal with a fast-paced, constantly changing environment
  • Proficiency in Google Analytics and Microsoft Excel
  • Experience in Crossengage and Loyalty programs a plus

OUR BENEFITS

  • An entrepreneurial, high-impact experience at a well-funded and one of the fastest-growing D2C brands in Europe
  • A steep learning curve with unique insights into the development of an omnichannel fashion label
  • Direct collaboration with the management team and strong potential for accelerated career development
  • An open and transparent company culture with highly motivated colleagues at our lovely office in the heart of Berlin
  • A great employee discount on our whole collection

 

IVY & OAK GMBH | MANAGING DIRECTOR CAROLINE GENTZ
VAT ID DE 301 595 195 | COMPANY REGISTRATION BERLIN - CHARLOTTENBURG | HRB 170327 B

Additional information

  • Remote status

    Temporarily remote

Or, know someone who would be a perfect fit? Let them know!

Office Berlin

Monbijoupl. 4
10178 Berlin Directions jobs@ivy-oak.com View page

Benefits

Join us on our journey and discover the IVY & OAK world. We believe that together, we can make a difference.

  • Creative freedom and high level of responsibility

  • Transparent company culture with flat hierarchies

  • Ambitious and open-minded team

  • Office located in the heart of berlin

  • Attractive employee and family&friends discount on our entire collection

  • Mindset for sustainability and fair production

Facts

 

  • IVY & OAK was founded in May 2016
  • The company employs 30 passionate employees: 80% women and 20% men
  • IVY & OAK is active in 28 countries via its online shop and premium retailers
  • Two collections are launched per year, each characterised by timeless style and elegance
  • IVY & OAK is a member of SEDEX, one of the world’s largest organisations that helps companies manage responsible sourcing in their supply chain. As a SEDEX member we are able to trace and understand our supply chain so that we can work on continuous improvement for everyone involved in it.
  • The head office is based in Berlin

Already working at IVY & OAK?

Let’s recruit together and find your next colleague.

email
@ivy-oak.com
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